Display Bulgaria



In 2005, we founded Display Bulgaria as the exclusive distributor of the Swedish international company H.L. Display. Our first project, merchandising equipment in the category of “Dry Soups, Seasonings, and Starches,” in seven Fantastiko stores, convinced both us and the client that we were on the right track. The system of dividers and mechanisms demonstrated exceptional efficiency in displaying small packages, convenience in presentation, and increased sales by nearly 15%.


In 2006, we experienced expansion throughout the country as our customers recognized the benefits of our equipment for chilled sausages, hot dogs, and sliced meats in the end-cap refrigerated display. Never before had these perishable and expensive products looked better!


In 2007, we introduced a new shelf-edge price communication system to the market called Slimline. The benefits of this type of profile are that it allows for maximum height adjustment of the shelves, which enables additional shelf placement in many sections.


In 2008, together with brands such as Mondelēz (formerly Kraft Foods), British American Tobacco, Philip Morris, Reckitt Benckiser, and others, we created displays for cross-merchandising and secondary placement that were noticed and well-received by the retail market.


From 2008 to 2011, we enriched our offerings with innovations such as the Bulk Foods system, equipment for beverages, baby food, and more. With the help and approval of our clients, the use of product movement mechanisms expanded to almost all categories within the retail store. Some brands equipped entire categories, thanks to projects for comprehensive management of product groups.


In 2012, we added a complete range of deli counter dishes to our product lineup.


In 2017, we expanded our offerings to provide comprehensive decoration for the delicatessen display by introducing a printer system for printing prices on plastics. We chose this solution due to the need for a certified method of displaying detailed information on products in the store or at the deli counter.


In 2019, we joined the companies that work towards a more environmentally friendly form of retail sales. We added a wide range of biodegradable packaging and equipment made from recyclable or compostable sources to our portfolio. We also focused on solutions for the sale of fresh products to be prepared for a more ecological and responsible tomorrow.


In 2021, we focused our efforts on technological solutions for branding and information in retail stores, enabling integration between online and offline communication for retailers and brands.

We are pleased to inform you that DISPLAY BULGARIA Ltd. has entered into an administrative agreement for the provision of non-repayable financial assistance for the implementation of Project BG-RRP-3.005-1433 – Solutions in the field of information and communication technologies and cybersecurity in small and medium-sized enterprises, funded by the European Union – NextGenerationEU under the Economic Transformation Program of the National Recovery and Resilience Plan. The total value of the project is 20,000.00 BGN, of which 20,000.00 BGN is non-repayable financing. Start: 10.11.2023 End: 10.11.2024.

Solutions in the field of information and communication technologies and cybersecurity in small and medium-sized enterprises.

Project Goal(s):
The aim of the procedure is to contribute to accelerating the transition to the digitalization of the economy by providing non-repayable funds for the implementation of information and communication technologies and solutions, ensuring an increase in the level of digitization of small and medium-sized enterprises (SMEs).

Why choose us

What we do well


Shopping is an experience,
not just a transaction

We work with our customers to:

  • provide convenient and enjoyable shopping experiences
  • focus on zones and offerings
  • save effort and space
  • create options for sustainable business

You are in good company

We have earned the trust of some of the best in the industry